4 Things to Audit on Your Social Media Before 2024
Now is the perfect time to sit back and take a look at the basics of your social media presence. While a lot of this may seem basic, it’s very important to do an annual audit to make sure you are accurately representing yourself, as a lot can fall through the cracks over the course of a year!
Take the time to study up on best practices, as we all know how frustrating the algorithm can be!
1. Profile information
In the digital age, your online presence is crucial in building a connected, trustworthy audience. Regularly auditing your social media information is paramount to maintaining a positive brand image and ensuring accurate representation.
Take a few minutes to make your that your name, bio and any links are still live and accurate, as nobody likes going to the link in your bio just to find an error message. Also, use this time to re-examine the things you’d like to highlight about your business, whether that be a new product, your Amazon Storefront, a new YouTube channel or an affiliate link.way you tell your story online can make all the difference.
2. Top Performing Posts
Regularly taking a look at your top performing posts is a great way to come up with new content ideas that work. If you ever find yourself wondering what to post about next, take a look at what did well and try to emulate that, whether it was trying out a new product or a morning vlog.
This also gives you insight into what truly resonates with your audience and can help you further define your niche. If one of your top performing posts featured a product, you can also use it to pitch a partnership to the brand or even a different brand, showing them what you’re capable of and the value you can bring to their company.
3. Audience Demographics
Your audience demographics go hand-in-hand with your niche and the type of content you create. If you’re an aspiring mommy vlogger, make sure that your content aligns with that audience - mostly adult women.
If your audience already aligns with your content, that’s great! It means you’re doing something right. But, if you want to post female-oriented content but your audience is mostly male, this is the opportunity to do some hashtag and niche research on what people who you aspire to be like are doing.
Aligning with your audience’s preferences also gives you a more authentic and related online presence, the fasted way to foster a dedicated community. The result is a stronger connection, increased influence, and a dynamic online persona that caters specifically to the needs and interests of your diverse follower base.
4. Post Traffic Sources
How people are finding your posts plays a huge role in how successful your posts will do. By identifying which channels drive engagement, you can easily figure out where you need to devote your energy into cultivating.
If your posts are only being shown to your followers and not through hashtags, do some research on what hashtags are popular in your niche. Find influencers or business who have the vibe you aspire to have and take a look at what hashtags they use or the keywords they include in their captions - because yes, captions matter! Recognizing the pathways that lead users to your posts enables targeted outreach and strategic adjustments, ultimately amplifying reach and impact.
Regularly monitoring these metrics ensures adaptability and positions you for sustained growth in the world of millions of social media profiles.
About Kuleana Digital
Kuleana Digital was started in 2023 by Shay Souza after spending over eight years working in the communication and marketing field for brands like USA Baseball, the Arizona Cardinals, Arizona State University, OrthoArizona and more.
Shay saw a gap in the market for a digital media agency that catered toward small and medium-sized companies that truly cared about their clients and their businesses. Inspired by her Native Hawaiian heritage and upbringing in Hawai’i, Shay started Kuleana Digital to make it her kuleana (responsibility) to care for these smaller companies and take them to the next level.
We offer a myriad of services, including Social Media Management, Web Design & Development, Content Creation, Email Marketing and Reputation Management services to our clients.
